The Canadian Heavy Oil Association (CHOA) is a not-for-profit association focused on heavy oil and oil sands projects and developments. The organization has evolved to become the hub for sharing of information and technical knowledge about the heavy oil and oil sands industry.

Each fall CHOA hosts an all-day annual conference in Calgary where speakers and panellists from across the industry share insights and best practices. In 2018 and 2019, Nubix provided a bespoke framework - including a conference microsite and branded e-commerce portal - for live streaming of all conference activities.